1 / / Posted in Blog by Yimbo on 22/11/1909.

People Luma with TBWA / Hunt Lascaris have created this new spot for Standard Bank.
The business concept of "connecting the business," I think it has been used many times, but what interested me about him is the visual side, which although is simple, has very good style and fluidity in the animation, good transitions and graphics.

Here is the spot with the process as they did:

Spot

2D Animatic

First we made a storyboard of the idea for the spot. Once the client approved of the images are put together this video.

3D Testing

After testing was done in 3D animations that bring the commercial. At the same time, designers began to make more detailed pictures to show the client what would be the style that would last.

1 2 ►

Recording

Then he made a very basic 3D animation to decide how to mount the camera and would move at the time of recording. The recording took two days because it was also a version for South Africa. The commercial was recorded with the camera Red One .

After just eight weeks the spot was finished and ready to go on air.

Luma
Gerhard Painter - Director and Compositing
Chris Wieffering - Compositing and Design
Johan Scheepers - Illustration and Design
Erik Kruger - 3D Animation
Karen Botha - 3D Animation
Sean Viljoen - 3D Animation
Jason Cullen-3D Animation
Paul Meyer - 3D Animation
Athanase Georgellis - 3D Modeling
Ruaan Grobler - 3D Animation
Helen Batty - Producer

TBWA / Hunt Lascaris
Damon Stapleton - Creative Director
Lossgott Nadja - Art Director
Nicholas Hulley - Editor
Sandra Gomes - Producer

Capture
Veronica engineer Gerd - Production

Red One
Russell Campbell - DIT
Tai Krige - DOP

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One Response to "As was the spot of Standard Bank Global

1. Luis Maria says:

   November 25, 2009 at 7:59 a.m.

   Hi! I write at the invitation of google Wave, I hope that I can spend.

   Cheers, I'll leave you to watch for your excellent work!