As was the spot of Standard Bank Global


  • 1 / / Posted in Blog by Yimbo on 22/11/1909.

    People Luma with TBWA / Hunt Lascaris have created this new spot for Standard Bank.
    The business concept of "connecting the business," I think it has been used many times, but what interested me about him is the visual side, which although is simple, has very good style and fluidity in the animation, good transitions and graphics.

    Here is the spot with the process as they did:

    Spot

    2D Animatic

    First we made a storyboard of the idea for the spot. Once the client approved of the images are put together this video.

    3D Testing

    After testing was done in 3D animations that bring the commercial. At the same time, designers began to make more detailed pictures to show the client what would be the style that would last.

    Recording

    Then he made a very basic 3D animation to decide how to mount the camera and would move at the time of recording. The recording took two days because it was also a version for South Africa. The commercial was recorded with the camera Red One .

    After just eight weeks the spot was finished and ready to go on air.

    Luma
    Gerhard Painter - Director and Compositing
    Chris Wieffering - Compositing and Design
    Johan Scheepers - Illustration and Design
    Erik Kruger - 3D Animation
    Karen Botha - 3D Animation
    Sean Viljoen - 3D Animation
    Jason Cullen-3D Animation
    Paul Meyer - 3D Animation
    Athanase Georgellis - 3D Modeling
    Ruaan Grobler - 3D Animation
    Helen Batty - Producer

    TBWA / Hunt Lascaris
    Damon Stapleton - Creative Director
    Lossgott Nadja - Art Director
    Nicholas Hulley - Editor
    Sandra Gomes - Producer

    Capture
    Veronica engineer Gerd - Production

    Red One
    Russell Campbell - DIT
    Tai Krige - DOP

    http://yimbo.com.mx/wp-content/plugins/sociofluid/images/digg_48.png http://yimbo.com.mx/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://yimbo.com.mx/wp-content/plugins/sociofluid/images/delicious_48.png http://yimbo.com.mx/wp-content/plugins/sociofluid/images/google_48.png http://yimbo.com.mx/wp-content/plugins/sociofluid/images/facebook_48.png http://yimbo.com.mx/wp-content/plugins/sociofluid/images/twitter_48.png http://yimbo.com.mx/wp-content/plugins/sociofluid/images/meneame_48.png

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    One Response to "As was the spot of Standard Bank Global

    1. Luis Maria says:

      Hi! I write at the invitation of google Wave, I hope that I can spend.

      Cheers, I'll leave you to watch for your excellent work!

      : D

    Leave a comment

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